tl;dr I want to create an ARG (Alternate Reality Game) for [label name] fans. It would allow fans to participate in crafting the narrative behind the mysterious [label name], interact with other members of the community in a fun and collaborative way, and build significant hype around future label releases, tours, and merchandise.
What’s an ARG
In 2007, a fan went to the bathroom at a Nine Inch Nails concert and found a discarded USB stick in the stall. After the concert, they plugged it in and found an unreleased high quality NIN song and immediately posted it online. Soon, other community members noticed that the last few seconds of the song had strange static and someone put it through a spectrograph, revealing a phone number. The phone number told callers about the “American Bureau of Morality” and led to further puzzles that continued the narrative - the players were the...
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